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Distinctiveness, bad faith and protection for black and white imagery are just some of the trademark act changes in Norway, write DLA Piper lawyers Lill Grimstad and Oscar Lorenz Melaa

Norway's trademark laws are changing Shutterstock How To Assign A Trademark In Us?

Long-awaited Norwegian trademark amendments create greater harmony with EU law - The Global Legal Post

On March 1, 2023, the long-anticipated amendments to the Norwegian Trademark Act came into force. Although Norwegian trademark legislation is highly harmonised with EU law, Norway remains a separate jurisdiction. This means that businesses need to ensure protection of their trademarks in Norway in addition to the European Union. With a gross domestic product per capita of just over NOK1m, and a population regularly ranked among the highest in terms of purchasing power, Norway will continue to be an important and unique market for luxury goods and services.  

The new amendments aim to harmonise Norwegian law even further with EU law, in particular EU directive 2015/2436. For luxury brand owners, some of the key changes include: 

With more than 25 years of IP experience, DLA Piper partner Lill Grimstad's practice focuses on a wide range of contentious and non-contentious advice across multiple sectors including energy, maritime and life sciences, counselling and prosecution of IP rights before the Norwegian and European IPOs. She can be reached at lill.grimstad@dlapiper.com. DLA Piper associate Oscar Lorentz Melaa's practice focuses on IP and technology law. He can be reached at oscar.lorentz.melaa@dlapiper.com.

3-7 PQE Corporate M&A/Private Equity Associate - £270,000

2-6 PQE Competition and Antitrust Associate - UK £190,000+

5+ PQE Senior Privacy and Data Security Associate Attorney $345,000 USD

Job location: United States of America

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3-7 PQE Corporate M&A/Private Equity Associate - £270,000

2-6 PQE Competition and Antitrust Associate - UK £190,000+

5+ PQE Senior Privacy and Data Security Associate Attorney $345,000 USD

Job location: United States of America

Long-awaited Norwegian trademark amendments create greater harmony with EU law - The Global Legal Post

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